About the brand
SGVP Holistic Hospital is an amalgamation of traditional and modern healthcare. This unique combination made its services and facilities one of a kind in Ahmedabad, Gujarat.
Objective
Diwali and the following month is travelling time for families. People tend to travel a lot by car; increasing road accidents. SGVP Holistic Hospital wanted to gain traction for their emergency & trauma centre during this period.
The Chaos
But how to get attention from speeding cars and communicate a sensitive healthcare issue without hurting families’ sentiments?
Our Cosmic Solution
Yamraj came to our aid! We made Yamraj vulnerable to SGVP’s 24X7 Emergency service. We crafted a quirky campaign using the character of Yamraj to portray the excellent Emergency Services that SGVP offers to the public.
The idea was to show Yamraj being forced to resign from his designation as ‘The God Of Death’ as his ‘monthly targets’ were not being achieved due to SGVP’s life-saving emergency services across departments
With radio ads, hoardings, internal marketing communications, newspaper ads, and social media marketing, we made a name for SGVP Holistic Hospital in less than a month.
