Challenge
Microplasty at SGVP is a new and innovative way to replace total knee replacement. It’s a better and easier alternative with minimal financial burden and recovery period. Convincing patients to choose microplasty surgery over total knee replacement was a challenge.
Insight
When it comes to health, everyone prefers to go with trusted and traditional methods avoiding risks. Our aim was to make people aware of the huge benefits of choosing microplasty and why they don’t even need total knee replacement.
Our Communication line: “Repair, Not Replace”
Outcome
- 600+ lead generation through digital marketing
- 180k reach on digital platforms
- 60+ successful operations in first month
- Increase in this unique treatment’s awareness
